Top 5 Drawing & Coloring Apps on iOS in the US for Q1 2023

In the first quarter of 2023, the top 5 drawing and coloring applications on the iOS platform in the United States demonstrated dynamic trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance:

Color by Number: Coloring Games from Wildlife Studios saw a notable fluctuation in its weekly revenue, peaking at approximately $157K in the last week of March. Weekly downloads showed a declining trend, starting from 170K at the end of December and dropping to around 60K by the end of March. Weekly active users also decreased from 678K to 440K over the same period.

Happy Color by Numbers Game by X-Flow maintained a relatively stable weekly revenue, hovering between $5K and $11K. Weekly downloads experienced a downward trend, starting at 93K in late December and ending at 38K in late March. However, its weekly active users remained robust, fluctuating around 1.1M to 1.3M throughout the quarter.

Makeup Kit - Color Mixing from Crazy Labs did not generate any revenue during the quarter. Weekly downloads saw a downward trend from 79K at the end of December to about 31K by the end of March. The app’s weekly active users also decreased from 209K to 112K during the same period.

Color Pop AI - Coloring Book by MWM had a consistent weekly revenue, peaking at around $24K in the last week of March. Weekly downloads showed some variability, with significant peaks such as 46K in the week of February 20. Weekly active users fluctuated, ending the quarter at around 70K from a high of 93K.

Phone Case DIY, another app by Crazy Labs, did not report any revenue but had interesting trends in downloads and active users. Weekly downloads rebounded from a low of 21K in late January to 53K in the last week of March. Similarly, weekly active users increased from 101K to 154K over the quarter.

These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.